Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Designed to Move.
Tell us about your project, whether it's brand identity, film, motion, a website, or ongoing creative direction.
Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Designed to Move.
Tell us about your project, whether it's brand identity, film, motion, a website, or ongoing creative direction.
Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Singularly focused.
Visual identity and sub-brands
Visual Identity
Web Design
Analogue Automotive.
Singularly focused.
A brand identity and model sub-brands for Analogue Automotive, a West Sussex restomod builder reimagining the original Lotus Elise as a £350,000 single-seat rocket, and an off-road hooligan.
Analogue Automotive.
Overview
Analogue Automotive began as a specialist servicing Lotus Elises and Porsches. By 2024 it had launched its first restomod, the SuperSport, and it now builds a range of reimagined Series 1 Elises for drivers who want an unfiltered, mechanical driving experience.
We have worked with Analogue since 2018, starting with the original identity. As the business moved from servicing to building cars, the work grew with it: model marks, brochures, the website and film.
Analogue Automotive.
The Challenge
In 2018, Analogue was a servicing specialist with dated branding. It needed an identity as considered as its work, and one that could grow with the business.
The VHPK raised the bar again: a single-seat Elise limited to 35 cars. Its branding had to hold its own among the most exclusive restomods in the world.
Analogue Automotive.
The Solution
We designed a monogram of parallel strokes forming an ‘A’, with a restrained, heritage feel. When Analogue began building its own cars, we extended it into model marks for SuperSport, VHPK and Terra, and a brochure for each.
Brand identity Model marks Brochures Website Film
Terra, the off-road Elise, shows how far the system stretches. The same monogram in gold on deep green takes the brand from track precision to something rougher and more playful.
Analogue Automotive.
The Outcome
Eight years on, the identity has grown with Analogue rather than being replaced.
Built to grow.
The 2018 monogram has carried Analogue from servicing specialist to car maker, with no rebrand needed.
A family of models.
SuperSport, VHPK and Terra each have their own mark and brochure, all clearly part of one brand.
One brand, every touchpoint.
The identity runs through the website, brochures and films, including Analogue's Goodwood Festival of Speed film.
We continue to work with Analogue across brand, print, web and film.
“One word. Awesome.”
Steffen Dobke, Owner, Analogue Automotive
Next Project
Designed to Move.
Tell us about your project, whether it's brand identity, film, motion, a website, or ongoing creative direction.